Android Application Consulting

Android is the fastest growing sector in the smartphone industry and also now holds
more users than either BlackBerry or iPhone (as of July 2011) with 29% of the market. In terms of application development, this means that it is imperative to consider the Android platform as a considerable chunk of your audience.

How do Android users differ from other smartphone users? Surprisingly, they are quite different.  We will show you how and why this information is applicable in terms of application development. Here’s an example – Android users are three times more likely than iPhone users to click on an advertisement in an application. The implications of this are fairly clear, but what else do you need to know and what impact does it have?  This is one area where we come in.  Android is a unique platform, and being experts in the mobile application space means that not only will we put our expertise to work in the Android realm, but also our knowledge of the other various platforms.

The amount of varying handsets in the world is growing every day, another key element that we specialize in is building applications that will work on most, if not all of them.  Once we have worked with you to bring your concept through design and coding to the point of completion  the real work begins! That is, the work of marketing and distribution.

How do you distinguish your app from the other apps – especially in a field of 50,000?  You need to generate awareness and create a presence for your app – we do this for our customers every day with great success and will do it for you as well.  While we have a great handle on using our marketing skills to create a buzz, we also specialize in application distribution. Should you use the Android Market? What about the other stores like OVI and the whole host of European and EMEA ones?  What about using all of them?  There are quite a few things to consider here and the real question that drives your distribution channel decisions is your company’s elected financial model.

We know this industry like the back of our hand, and we will consult you on how to price your app in a store, price it outside the store, charge for content or to use an advertising funded model.  There’s a host of things you need to consider and blend together. We have a proven track record with other clients, we will ensure your success as well.  If T-Mobile can rely on us then so can you.  Contact us today and get the conversations started – we have a lot of work to do together!