iPhone App Marketing

§  How to make money
§  How to drive adoption
§  Different models – hint and don’t tell

How do you make money from an app?  That’s the million dollar question, both figuratively and literally.  The answer isn’t very clear – “It Depends”.  The reason that is the answer is that every application appeals to different users in different ways.  You can’t look at the revenue model unless you look at other elements at the same time.  Thing like;
-          Usage profile – is this an app that will be used every day or only for a few days and then discarded or used once in a while
-          Competition – are there similar apps already out there?
-          Specialty – is this a niche app with specialty information only found here?
-          Audience – is the audience broad or narrow, limited to a specific group or wide open
-          App value – perception is reality here – if the perceived value is high then the app price can be sustained high and the opposite is also true
-          Goal – what is the goal of the app publisher/developer
-          Product – what is the product? Is it the app itself or the content the app delivers
-          Platform – Apple and Android are very different and so are their users

Once you evaluate all of these elements you can choose the right revenue model.  We have built every variety of model for our customers. For example, if you are looking to sell content within your application, we can set up in-app purchases for you. If you are looking to sell content in the form of membership, we ill build you a user authentication system that will only allow authorized users into the application, leaving the app itself as a free download. These examples don’t even graze the surface to display all of the options we have customized for our clients.

With an infinite number of options available, we will work with you to discover which is the best fit. Certain options require you to give away a percentage of your revenue, and this may or may not be appropriate for your application. We are specialists in iPhone application marketing, and with our wealth of experience we will provide your app with the best exposure, and you with the approach that allows you to generate the most buzz and in turn profit.

Let us shed some light on your application, contact us today to learn more about how to make money with your app.